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शेतापासून घरापर्यंत · farm to family

Two origins, both worth naming out loud

"Farm-sourced" means nothing unless you can say which farm. Everything we sell comes from two places — and both carry Geographical Indication tags that protect what makes them special.

Young turmeric plants in rows with drip irrigation lines, palms and monsoon cloud over a Sangli-belt field

Origin १ · Sangli, Maharashtra

The turmeric capital of India

Sangli's market yard handles more turmeric than anywhere else in the country. The belt's black, well-drained soil grows our turmeric and ginger — much of it on the Khochare family's own fields, converted from sugarcane — and cane from the neighbouring Kolhapur area feeds the open pans where our jaggery is slow-cooked.

  • Turmeric from India's busiest turmeric belt
  • Open-pan jaggery from partner cane farms
  • Ginger from the same black-soil belt
Rows of mature turmeric either side of a furrow in the Sangli belt, a line of palms on the horizonBright polished turmeric fingers filling the mouth of an open jute sack
Fresh turmeric rhizomes piled on a banana leaf in a steel trayFresh turmeric rhizome, cut slices, dried fingers and ground powder together on white

Origin २ · Jaintia Hills, Meghalaya

Lakadong country

Around Lakadong village in Meghalaya's Jaintia Hills grows India's high-curcumin turmeric — the supplier's report on this crop puts it at 6.5–8.5%. It earned its own GI registration (No. 741) in 2024. We procure it directly from hill farmers — the same direct, fair-price relationship we keep in Sangli, a thousand kilometres east.

  • Lakadong turmeric — GI Reg. No. 741 (2024)
  • 6.5–8.5% curcumin on the supplier's crop report
  • Grown by hill farmers, largely without synthetic inputs

दोन हात · the sorting floor

Every finger passes through somebody's hands

Grading is still done by eye and by hand, and it starts in the field the day the crop comes up. These are photographs from the furrows and the floor where our turmeric is judged and sorted before it is packed — not illustrations of it.

Two men examining a single turmeric rhizome by hand in a harvest field, the crop mounded behind them
The first judgement happens in the furrow: a rhizome snapped open, the colour and the core read by hand, before a single sack is filled.
A crew seated on the ground under a green shade tent, hand-sorting turmeric into coloured bowls
The whole crew works one lot at a time, under a tent pitched beside the field.
Two workers in hairnets and gloves reaching into the same sorting tray of dried turmeric fingers, their hands meeting over it
Two pairs of hands over one tray — the picture the brand is named for, and the reason a fair price at this end matters as much as a clean jar at the other.

हाताने, सावकाश · by hand, slowly

The steps no machine has improved

Boiled, dried and graded the way this belt has always done it. Photographs from our own lots — the jaggery pans are next season's shoot.

A worker tipping steaming boiled turmeric onto drying sheets as the sun rises
उकळणी · boiledBoiled whole and tipped out steaming before sunrise — the step that sets the colour no polish can fake.
Long windrows of boiled turmeric spread on sheeting to dry in the open at Wai
वाळवण · sun-driedSpread in long rows at Wai and dried by nothing but sun, turned by hand until the fingers snap clean.
Boiled and dried turmeric fingers filling several open white woven sacks
भरणी · sackedBagged by grade straight after drying — no polishing agents, no added colour, nothing between the field and the mill.

आमची पद्धत · how we work

The rules we don't bend

The same three practices apply to every product, in both origins.

Direct from the farm gate

We buy from our own fields and from partner farmers at agreed, fair prices — and collect the produce ourselves straight after harvest, so nothing is lost to middlemen or mandis.

Traditional preparation

Jaggery is slow-cooked in open pans without washing soda or bleaching agents. Turmeric is boiled, sun-dried and ground whole. Ginger is peeled and sun-dried. No step uses chemicals.

Nothing added, ever

No preservatives, no anti-caking agents, no polishing, no added colour. If a jar needs an ingredient list longer than one word, we don't sell it.

Want to see the fields? Follow the harvest on Instagram @_the2wins_ or write to us — visitors from the trade are welcome in season.