गूळ पावडर · jaggery
Jaggery Powder
Made from sugarcane of the Kolhapur area — open-pan gur, ground fine.
From ₹45
Taste & Trust
One harvest.
Two wins.नावात जुळे, प्रत्येक बरणीत दोन विजय.
A fair price for the farmer who grew it. A pure, chemical-free staple for the family that cooks with it.
१शेत · the farm 
२स्वयंपाकघर · your kitchen 
उकळणीboiled before sunrise
Boiled. Sun-dried.
Nothing else.Lifted, boiled whole and spread out to dry in the open sun — the step that sets the colour no polish can fake.
- १One
- in the packTurmeric, boiled and sun-dried
- ०Zero
- not in the packAdded colour, polishing agent, filler, anti-caking agent, preservative
मूळ ठिकाण · named soil
Two places worth naming.
Sangli's black soil and the Jaintia Hills, a thousand kilometres east — both named on the pack, neither anonymous.
- सांगली Sangli, Maharashtra
- GI-tagged · black soil
- जैंतिया Jaintia Hills, Meghalaya
- Lakadong · GI 741 · 6.5–8.5% curcumin
- No chemicals, no additives
- Named, traceable origins
- Fair trade with farmers
- Traditionally prepared
- Family-run in Sangli
आमची उत्पादने · the range
Three staples, done properly
Not a catalogue of everything — just the staples this soil does best, made the old way.
नावाचा अर्थ · why the name
जुळे, आणि दोन विजय
THE2WINS is named for the twin sisters who run it — the two figures on our badge — and makes a promise: every order wins twice, once in the village and once at your table. Scroll on — the picture tells it.
एक हंगाम · one harvestIt begins in the soil — turmeric lifted by hand.
काढणीचा हंगाम · the harvestLifted by the crew who grow it — for a fair, direct price.
दोन हात · two pairs of handsGraded by hand, finger by finger — nothing hidden.
दोन हात, दोन विजय.two hands · two wins
Win one · the farm
Farmers in the Kolhapur–Sangli belt earn a fair, direct price — and every field that switches from sugarcane to turmeric or ginger earns more from the same soil.
Win two · the kitchen
Your family gets staples with nothing added and nothing hidden: no chemicals, no colours, no preservatives — prepared the way they were before shortcuts.
या हंगामातून · from this season
Start with these
One honest shelfGur and haldi, stacked and named.Browse everything →
लाकाडोंग हळद · turmeric
Lakadong Turmeric Powder
6.5–8.5% curcumin, from the Jaintia Hills of Meghalaya.
From ₹160
सुंठ पावडर · ginger
Dry Ginger Powder (Sunth)
Perfect for kadha, tea-mix and a morning herbal drink.
From ₹85
आमची गोष्ट · our story
THE2WINS was born in the Khochare family kitchen in Sangli — started by Mrs. Khochare alongside her husband, Captain Mahesh Khochare (Retd.), and run today by their twin daughters.
“After 25 years in the Indian Navy, the Captain came home — and turned the family's sugarcane fields into turmeric fields.”
Not as a gesture, but as proof to every farmer in the belt that the switch pays. The family carries what those fields grow, from the farm gate to your kitchen shelf.
Read the whole storyप्रत्येक बरणीची गोष्ट · the journey
Eight scenes from field to shelf
Every jar walks the same road — so we had the road drawn, scene by scene, the way it deserves to be told.
घरवापसीThe homecomingTwenty-five years in uniform, then home to the black-soil belt with one question he still puts to any room that will listen: why do the farmers who feed everyone earn the least? पेरणीPlanting the changeThe family's own sugarcane fields are the first to take turmeric seed — proof before persuasion. 
शेत हिरवं होतंThe fields turn greenMonsoon rows of broad-leafed haldi where cane once stood — the same black soil, earning more per acre. काढणीThe harvestFresh rhizomes lifted from the earth with the soil still clinging — the season the whole village works. 
वाळवणBoiled, then sun-driedBoiled, then spread out and dried by nothing but sun — no polish, no colour, no hurry. 
गुऱ्हाळThe jaggery nightCane juice slow-cooked in the open pan until it sets golden — no washing soda, no bleach, just heat and patience. 
गावाकडून घराकडेFarm to homeSacks leave the village loaded by our own procurement team — collected direct from the field, no mandi in between. स्वयंपाकघरThe second winRoot, slice, finger and powder — the same harvest, all the way to your family’s table.
The full story — the name, the twins, the switch from sugarcane —lives on the About page.
मूळ ठिकाणं · two origins
Grown in two places worth naming
Everything we sell comes from soil we can point to — and both origins carry Geographical Indication tags.
Sangli’s black soil — and Lakadong, a thousand km east.See how we source →सण आणि समारंभ · celebrations
Every festival here begins with gur
Tilgul at Sankranti, puran poli for the festive table, chikki for Diwali faral — the Maharashtrian festival calendar is sweetened with jaggery, never refined sugar. Cook this year's plate from the same jars the village celebrates with.
Ordering is a message away
We take orders on WhatsApp while our online checkout is being finished — tell us what you need and we'll reply with prices, pack sizes and delivery.