आमची गोष्ट · our story
Born in a family kitchen in Sangli
THE2WINS wasn't started by a food company. It was started by Mrs. Khochare — alongside her husband, Captain Mahesh Khochare (Retd.) — and is carried on by their twin daughters, as the family-facing side of a promise to the farmers of their home soil.
Born in a family kitchen
THE2WINS was started by Mrs. Khochare, in the family kitchen in Sangli — she built the brand; her husband leads the farmer-facing work. It began the way the best food businesses do: with staples the family already trusted enough to eat every day.
A name with two meanings
Look at our badge: two figures, grown from turmeric roots. They are the twin sisters — the personal half of the name. The other half is the philosophy: two wins on every order — pure, healthy food for the family that eats it, and a fair, dignified livelihood for the farmer who grows it.
Two sisters, one vision
The twins on the badge are not a symbol — they run the business. The sisters carry the brand their mother started, with one vision between them: to bring authentic, natural goodness from the family farms in western Maharashtra to homes around the world. Everything is grown on those farms with organic fertilisers and traditional care, and followed from soil to shelf — so what reaches you is pure, nutritious, and honestly made.
Twenty-five years in uniform
Captain Mahesh Khochare served twenty-five years in the Indian Navy. When he retired, he did not settle in a city — he came home to the black-soil belt where his family has always farmed, with one question: why do the farmers who feed everyone earn the least?
Sugarcane out, turmeric in
The Kolhapur–Sangli belt is sugarcane country, but its fertile, well-drained black soil is even better suited to turmeric and ginger — crops that pay the farmer more per acre. Leading by example, the Captain converted the family's own sugarcane fields into turmeric fields first. Proof, then persuasion.
Judged by hand, root by root
Nothing is bought on paper alone. Every lot is inspected in the field the day it comes up — a rhizome snapped open, the colour and the core read by hand — and graded again before it is sacked. It is slow, and it is the only way to know that what was promised is what ships.
From their farm to your home
Through VAshwini Enterprises (founded September 2023, mission: FAIR VALUE TO FARMERS FOR THEIR PRODUCE), the family buys directly from farmers at fair prices and collects produce straight from the field — reaching as far as the Lakadong hills of Meghalaya. THE2WINS is how that harvest arrives in your kitchen: nothing added, nothing hidden.
The two figures on our badge are the twin sisters who run THE2WINS — grown from turmeric roots, with a new leaf between them. नावात जुळे, प्रत्येक बरणीत दोन विजय.
दोन विजय · the model
Why "two wins" is the whole business plan
Most supply chains make someone lose — usually the farmer, sometimes the customer. Ours is built so both sides win on every single order, and we're specific about what each win means:
Win one · the farm
A fair, direct price at the farm gate, collection straight from the field after harvest, and a push toward higher-earning crops on the same land.
Win two · the kitchen
Staples that are exactly what they claim: unrefined, unpolished, uncoloured, unpreserved — from a farm you could visit.
हातोहात पैसे · paid on the spot
Not credit. Not next season.
"Fair price" is easy to print on a jar. This is what it looks like at our procurement desk: the grower is paid out as the lot is weighed in, so nobody waits on a mandi cycle or a middleman's terms.
More from the farmer sideTaste what the fields grow
The story ends in your kitchen — browse the range or say hello on WhatsApp.